The UN's World Intellectual Property Organization has reconvened to discuss a treaty to kill innovative Internet audio/video offerings -- like podcasting, YouTube, Google Video, and Democracy Player -- in order to protect the business models of a few entrenched broadcasters
If 2005 was the year consumer generated audio (e.g. podcasting) took off, yesterday's launch of the new video-capable iPod and iTunes is a sure sign that that 2006 will be all about video and vidcasting (or vodcasting if you prefer). Both citizens and corporations (in the form of advercasts) are going to going to start creating or repurposing their existing content for the small screen.
There is no doubt in my mind that podcasting is not only here to stay but will also shortly threaten established media broadcast systems. It's not so much that they will all be destroyed by homebrew networks, but podcasts will be taking away just enough listeners to be a major concern.
Big media will need to get creative if they want to monetize their podcasts. For example, I think the Texaco Star Theater approach works here as does product placement. I offer other advice here. A few will get this, but the majority won't. So if you're a little guy, take heart. You have nothing to lose and everything to gain.
Podcasts are so last month. If you want to get in on the hip trip, you’ll turn your attention (and camcorder) to vodcasts—Video-On-Demand-casts, that is. No, this isn’t stuff of the future. By following the steps I’m about to outline you can create and distribute a downloadable vodcast today.