10 fundamental rules for the age of user experience technology: 1) More features isn't better, it's worse. Feature overload is becoming a real issue. The last thing a customer wants is confusion-and what's more confusing than comparing technical specifications, unless you are en expert? Only nerds get a kick out of reading feature lists. (I know - I'm one of them.) 2) You can't make things easier by adding to them. Simplicity means getting something done in a minimum number of simple steps. Practically anything could be simpler - but you don't get there by adding features. 3) Confusion is the ultimate deal-breaker. Confuse a customer, and you lose him. And nothing confuses more easily than complex features and unintuitive functionalities. 4) Style matters Despite what nerds may think, style isn't fluff. On the grand scale of things, style is as important as features-if not more so. Style and elegance can contribute significantly to a good user experience. But style isn't just looks, it's a global approach. Fancy packaging isn't enough. 5) Only features that provide a good user experience will be used. Why did the iPod catch on? Because it was so self-explanatory, and it remains the market leader in terms user experience. Sure, it may be excruciatingly difficult to make devices like digital media players%2