| Digital advertising revenues are forecast to reach $153.4 billion in 2011 from the $12.7 billion level registered in 2007, according to figures from PricewaterhouseCoopers, published by the World Association of Newspapers (WAN) in its study World Digital Media Trends 2008.
While TV is expected to retain the largest market share in 2011 - taking 37% of adspend, valued at $196.9 billion - online is predicted to enjoy growth rates three times higher than any other medium. Its value is set to increase from $9 billion in 2002 to $73.1 billion in 2011, and from a share of less than 3% to 14% worldwide. By contrast, during this period print and radio are expected to register a drop in share, but an uplift in revenue. |
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