| However, tools that enable us to engage in online self-presentation and connect with others will be increasingly part of our social and professional landscape, as social network sites continue to be embraced by businesses, non-profits, civic groups, and political organizations that value the connections these tools support. IBM, for instance, has created an internal social network site, “Beehive,” to encourage more collaboration and communication across teams. In India, Babajob harnesses social networking tools to pair employers with those who seek work. We will continue to see these trends grow as social networking features are employed for fun, profit, and social good. |
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