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从“注意力经济”到“意愿经济” 点击：99 　分类：attentioneconomy; intentioneconomy　时间：2006-8-22 4:36:48　keso收录　(还有7人收录)　 “注意力经济”以卖家为中心，卖家通过广告吸引买家的注意，从而达成交易。“意愿经济”则是反过来，围绕购买意愿做文章。在“意愿经济”的环境中，不需要用广告激起买家的购买欲望，因为买家已经有了明确的购买意愿，卖家的任务变成争夺这种意愿。所以，买家需要有个渠道把他的购买意愿发放出去，卖家需要一个平台来竞逐这笔生意。 http://my.donews.com/jowa/2006/08/22/nJlBJmWxPblsTOfTeKEdBpNAJxUkiFPEWsdp/

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