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12/10/2006
美国报纸网站的访问统计 自2004年起，Nielsen//NetRatings 每月为美国报纸协会 （NAA - Newspaper Association of America）做月度访问统计（见下） ：
Month
Unique Audience
Active Reach %
Web Page Views
Pages Per Person
Time Per Person (hh:mm:ss)
Visits Per Person
Jan-04
41,445,617
27.51
1,749,957,171
42.22
00:38:09
7.45
Feb-04
41,746,655
27.53
1,689,172,560
40.46
00:35:52
7.05
Mar-04
42,349,319
27.51
1,757,507,735
41.50
00:37:39
7.67
Apr-04
41,174,593
26.85
1,619,901,663
39.34
00:36:14
7.33
May-04
40,559,902
26.56
1,543,192,579
38.05
00:33:52
7.27
Jun-04
39,607,151
26.55
1,340,093,592
33.83
00:32:11
6.80
Jul-04
39,796,414
27.11
1,382,536,514
34.74
00:33:03
6.89
Aug-04
41,004,015
27.73
1,667,201,590
40.66
00:36:22
6.96
Sep-04
40,898,804
27.99
1,618,991,565
39.59
00:37:55
7.26
Oct-04
41,962,179
28.38
1,623,915,738
38.70
00:39:22
7.28
Nov-04
42,522,496
28.54
1,526,845,007
35.91
00:35:05
6.99
Dec-04
38,969,158
26.04
1,414,249,638
36.29
00:34:23
6.91
Month
Unique Audience
Active Reach %
Web Page Views
Pages Per Person
Time Per Person (hh:mm:ss)
Visits Per Person
Jan-05
43,329,665
28.98
1,643,578,850
37.93
00:37:12
7.22
Feb-05
40,172,333
27.46
1,510,944,378
37.61
00:37:16
7.10
Mar-05
43,677,542
29.09
2,090,867,328
47.87
00:39:19
7.47
Apr-05
41,760,176
28.77
1,654,303,031
39.61
00:37:55
7.62
May-05
43,704,725
29.54
1,635,119,778
37.41
00:35:54
7.38
Jun-05
42,015,818
27.68
1,683,315,586
40.06
00:37:12
7.56
Jul-05
43,070,526
28.68
1,728,956,708
40.14
00:37:49
7.41
Aug-05
47,452,991
31.51
1,921,053,958
40.48
00:36:40
7.31
Sep-05
47,378,321
31.87
1,925,737,160
40.65
00:37:52
7.41
Oct-05
53,137,506
34.95
2,657,141,982
50.01
00:45:14
8.18
Nov-05
55,341,440
36.29
2,468,267,202
44.60
00:40:23
7.52
Dec-05
52,406,635
34.44
2,352,773,119
44.89
00:40:39
7.75
Month
Unique Audience
Active Reach %
Web Page Views
Pages Per Person
Time Per Person (hh:mm:ss)
Visits Per Person
Jan-06
56,514,236
36.59
2,693,921,202
47.67
00:42:16
8.17
Feb-06
53,852,860
35.69
2,545,631,675
47.27
00:40:14
7.96
Mar-06
57,891,526
37.61
2,725,803,499
47.08
00:40:19
8.07
Average
56,086,208
36.63
2,655,118,792
47.34
00:40:56
8.07
Apr-06
53,943,322
35.13
2,467,046,455
45.73
00:39:40
7.90
May-06
56,490,054
36.55
2,555,477,529
45.24
00:39:38
7.94
Jun-06
54,499,768
34.99
2,532,263,431
46.46
00:39:10
8.01
Average
54,977,715
35.56
2,518,262,471
45.81
Jul-06
54,649,433
35.29
2,550,837,300
45.73
00:39:19
7.92
Aug-06
57,962,930
37.23
2,779,654,273
47.96
00:43:17
8.21
Sep-06
58,186,363
37.03
2,781,408,028
47.80
00:42:01
7.94
Average
56,932,909
36.52
2,703,966,533
47.48
00:41:32
8.02
可见，今年9月，美国报纸网站的月独立访问者超过5800万，占美国活跃Internet用户的37.03%。
2006年上半年，美国报纸网站的每月独立访问者人数增长31% ：
今年上半年平均5550万人，去年同期为4220万。
更重要的是，吸引了更多更年轻的访问者。25-34岁的访问者增15%，18-24岁的访问者增10%。
相反，印刷版报纸的读者人数在下降：《The New York Times 》读者人数降5.8%，为470多万人；美国最大的报纸《USA Today 》读者人数跌3%，约690万人；《The Wall Street Journal 》读者人数基本持平，为510万人；《The Chicago Tribune 》读者人数降12.5%，为160万人；《Los Angeles Times 》读者人数减9%，为220万人。
美国报纸网站访问人数上升到原因在于 ：报纸网站引入了新的内容和应用，包括视频和播客，以及建立起平台，让当地公众贡献和分享思想、看法和信息。
// 1）夸张点，美国网民看报纸网站，中国网民看门户新闻。有多少网民看解放日报集团的解放网 ，解放网上的新闻如何RSS订阅？2）Web2.0和用户贡献内容（UGC）的引入，对报纸网站的访问上升产生了促进。
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