九月 20, 2006
你的企业有博客吗？

你的企业有博客吗？如果还没有一个博客，石头建议，从此刻起，你应该了解一下博客，尝试拥有一下自己的企业博客。如果实在不行，或许你可以赞助一个相关的博客。一个最简单的理由就是：博客可以提升你企业的网站在搜索的表现。对于很多中小企业来说，这个理由或许最现实也最容易接受吧。

那么，为什么合理的使用博客能对你的站点搜索引擎表现有帮助呢？

首先，一般好一点的博客系统比如Wordpress在设计时，或多或少地考虑了搜索引擎友好度的问题。从seo角度来看，比你那看起来美丽的站点，可能适合搜索引擎多了！中国目前普通企业站点中，绝大多数站点在设计的时候没有考虑过搜索引擎优化方面的问题！

其二，博客系统更容易方便信息的更新和发布。博客的题材更广泛，确保了足够的信息来源。同时后台操作功能也比较强大，容易管理。对于并不专业的企业员工来说，能轻易地就学会利用博客来发布信息的。然后利用它不断地更新站点内容。而在搜索引擎优化方面，内容为王。有了高质量的内容是搜索引擎优化良好表现的根本保证。

其三，博客更容易获得外部的链接。博客的世界，友情链接的增加都是通过后台增加的，而且博客的个和互动性比普通的网站要强多了，更容易积聚一些稳定的读者。你的读者也乐意推荐和介绍你的博客，如果质量还可以，很多同行和博客非常乐意链接你的博客。博客里的文章和观点，比你的企业站点上的文字更容易被别人在文中以链接的方式提及。总之，这些都可能为你的站点获得足够的稳定的高质量的链接。而链接在搜索引擎中的重要性，你还不明白吗？

从上述分析的三点来看，博客系统对搜索引擎更友好，能够轻松建立高质量的内容，能够更容易获得链接。而，归根到底，这三个要素对于站点在搜索引擎的表现有着非常重要甚至决定性的影响。更重要的，目前大部分你的竞争对手的站点在这三个方面做得远远不够，所以石头才确信，利用博客能迅速地改善中小企业站点在搜索引擎的表现。对于那些追求排名的同志来说，博客更容易帮助你的站点获得理想的排名！

至于具体的操作中，最好可以在原来站点域名范围内增加博客栏目。如果不行，可以重新做一个博客站点，来为自己的官方站点做支撑，而且博客站点本身就能给你的站点带来一定的访问量，能帮助你获得更多的客户降低成本。 同时博客也是宣传企业文化，改善客户关系，树立企业口碑，进行危机公关的好平台呢？

当然， 如果你觉得建站博客平台技术太过于复杂，或者没有专门的人员管理博客，去更新内容的话，那么可以象本文开头介绍的那样，你可以考虑赞助一个相关的博客站。如果赞助的方式恰当，这个被赞助的博客能给站点带来访问量和直接推广效果以外，还可以在搜索引擎优化方面给予极大支持。具体如何操作，或许这篇文章可以给你不少启发：A New* Way To Get Permanent Links That Send Traffic & Link Popularity

如果有什么疑问，觉得具体操作细节还不够明确，欢迎在文章背后留言提问并一起探讨。

归类于： blog营销 — 52wordpress @ 2:04 pm

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