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刷新列表 共1页、8项网摘
Designed in China 点击:154
 分类:innovationstrategy; 产品设计; China; design; Businessweek 时间:2007-3-8 9:16:50 chinamanagement收录 复制到我的网摘
With more than 400 design programs in Chinese schools, Asian design education is undergoing its own revolution .
http://www.businessweek.com/magazine/content/06_41/b4004412.htm
The Web According to Ballmer点击:120
 分类:Google; microsoft; web2.0; yahoo; Businessweek; amazon; ebay 时间:2006-10-13 10:56:16 chinamanagement收录 复制到我的网摘
Microsoft CEO Steve Ballmer chats with BusinessWeek editors about Web 2.0's sky-high valuations and the new competition the company faces
http://www.businessweek.com/technology/content/oct2006/tc20061011_940241.htm
Who Is Jonathan Ive? 点击:132
 分类:Apple; 产品设计; IBM; Businessweek; ipod 时间:2006-10-8 22:04:12 chinamanagement收录 复制到我的网摘
通过Apple公司的首席设计师-Ive joined Grinyer以及他的设计团队,我们可以更清晰的了解APPLE公司整个产品设计策略成功的轨迹。
An in-depth look at the man behind Apple's design magic
http://www.businessweek.com/magazine/content/06_39/b4002414.htm
Mozilla goes mainsteam点击:95
 分类:microsoft; Businessweek; 互联网; opensource 时间:2006-9-3 21:42:44 chinamanagement收录 复制到我的网摘
http://www.businessweek.com/technology/content/aug2006/tc20060830_824598.htm?chan=topStories_ssi_5
The Craziest Ad Guys In America点击:90
 分类:战略管理; innovationstrategy; 营销策略; 产品设计; Businessweek; BMW; 广告; 品牌; vw 时间:2006-5-16 22:51:51 chinamanagement收录 复制到我的网摘
Remember the Volkswagen Rabbit? The boxy, fuel-efficient hatchback was launched in 1974 to replace the legendary Beetle as the company's big seller and was the first VW made in the U.S
http://www.businessweek.com/magazine/content/06_21/b3985001.htm?chan=innovation_innovation+%2B+desig...
Speed Demons 点击:100
 分类:营销策略; innovationstrategy; Businessweek; P&G; Virgin; Motorola; IDEO 时间:2006-3-22 17:18:45 chinamanagement收录 复制到我的网摘
在竞争激励、时不我待的市场中,速度就是一个企业取胜的关键。商业周刊的文章中,作者以Virgin Group为例,报道它的创始人,Sir Richard Branson ,如何从一个想法到创办一个新的公司并推出产品只需要几个月的时间。速度被Sir Richard Branson 认为是一个非常中的竞争武器。产品开发的周期在不断的被缩短,这也造就了更多有快速创新能力的公司,同时落后的公司只有死路!
How smart companies are creating new products -- and whole new businesses -- almost overnight
http://businessweek.com/magazine/content/06_13/b3977001.htm
Inside Intel 点击:115
 分类:Google; 战略管理; microsoft; Businessweek; Intel; AMD; TI 时间:2006-1-5 15:49:19 chinamanagement收录 复制到我的网摘
商业周刊这篇文章是报道INTEL的新的公司变革,或者说是新的公司战略的转移。INTEL在新的CEO,历史上第一个非工程师出身的CEO,他来自于市场营销部门,把INTEL经营领域从计算机芯片的设计和生产,扩展到一个更广泛的应用领域,包括家庭娱乐,医疗保健和无线通讯等。这样大胆的变革是可敬的,毕竟如文章所说,INTEL还是一个市场的统治者并拥有稳定的巨额的利润的公司。当公司的领导者看到INTEL已有的市场开始增长缓慢,作出一个长远的公司战略,的确需要气魄和承担风险的勇气。INTEL的新公司战略会让它自己面临众多强大的敌人,如何去找到自己最有竞争力的市场定位和同盟者,是INTEL新战略成功的关键!
Even the gentle clinking of silverware stopped dead. Andrew S. Grove, the revered former Intel Corp. (INTC ) chief executive and now a senior adviser, had stepped up to the microphone in a hotel ballroom down the street from Intel's Santa Clara (Calif.) headquarters, preparing to respond to a startling presentation by new Chief Marketing Officer Eric B. Kim. All too familiar with Grove's legendary wrath, many of the 300 top managers at the Oct. 20 gathering tensed in their seats as they waited for a tongue-lashing of epic proportions. "No one knew what to think," recalls one attendee.
http://www.businessweek.com/magazine/content/06_02/b3966001.htm?chan=tc
The MySpace Generation 点击:115
 分类:web2.0; 社会化网络; BUSINESSWEEK; 营销策略 时间:2005-12-6 14:08:14 chinamanagement收录 复制到我的网摘
美国的MySpace网站是一个社会化网络为概念的交友网站,也是WEB2.0的典型代表.商业周刊的文章讲述了在美国的青少年是MYSPACE的主要使用者,同时网络的虚拟社交生活也是他们生活中不可缺少的一部分.对于商家而言,难以琢磨消费心理的青少年是它们想要占领的重要市场,所以MYSPACE等网站成为它们营销策略的新实验领域.
Preeminent among these virtual hangouts is MySpace.com, whose membership has nearly quadrupled since January alone, to 40 million members. Youngsters log on so obsessively that MySpace ranked No. 15 on the entire U.S. Internet in terms of page hits in October, according to Nielsen//NetRatings. Millions also hang out at other up-and-coming networks such as Facebook.com, which connects college students, and Xanga.com, an agglomeration of shared blogs. A second tier of some 300 smaller sites, such as Buzz-Oven, Classface.com, and Photobucket.com, operate under -- and often inside or next to -- the larger ones.

http://www.businessweek.com/magazine/content/05_50/b3963001.htm
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