| The MySpace Generation | 点击:115 | 分类:web2.0; 社会化网络; BUSINESSWEEK; 营销策略 时间:2005-12-6 14:08:14 chinamanagement收录  | | | 美国的MySpace网站是一个社会化网络为概念的交友网站,也是WEB2.0的典型代表.商业周刊的文章讲述了在美国的青少年是MYSPACE的主要使用者,同时网络的虚拟社交生活也是他们生活中不可缺少的一部分.对于商家而言,难以琢磨消费心理的青少年是它们想要占领的重要市场,所以MYSPACE等网站成为它们营销策略的新实验领域. | | | Preeminent among these virtual hangouts is MySpace.com, whose membership has nearly quadrupled since January alone, to 40 million members. Youngsters log on so obsessively that MySpace ranked No. 15 on the entire U.S. Internet in terms of page hits in October, according to Nielsen//NetRatings. Millions also hang out at other up-and-coming networks such as Facebook.com, which connects college students, and Xanga.com, an agglomeration of shared blogs. A second tier of some 300 smaller sites, such as Buzz-Oven, Classface.com, and Photobucket.com, operate under -- and often inside or next to -- the larger ones.
|
| | http://www.businessweek.com/magazine/content/05_50/b3963001.htm | |
|
|
|