| "And it's not as though Google is the only company asking Web surfers to make that leap, said Danny Sullivan editor of Search Engine Watch. "Overall, the issues with Google are not any different from the issues you have with Yahoo, Microsoft and others. They tend to get singled out, and unfairly, in my view," Sullivan said. "They're the biggest, and they make a big target for someone to take a swing at. It's not that the issues are not important. It's that they are applicable to the search industry" as a whole."
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