| Read the title of the material.
Read the introduction.
Read the Table of Contents.
Flip through the material, scanning the chapter titles and sub-headings. Note the words that stand out as bold, different colors, underlined, or italicized.
Look at the illustrations and captions. Look at the charts and diagrams. Read the pull-quotes and sidebars.
Scan through the index looking for your particular business’ buzz words.
Now read the first chapter (or in a shorter work, the first paragraph).
Flip through the book and read the first sentence of each paragraph. The 80/20 rule says that only 20% of each paragraph is essential. Each paragraph should contain a topic sentence (the 20%). The rest of the paragraph is simply support material to defend the topic sentence, examples, illustrations, etc. (the 80%). The topic sentence is often the first sentence of the paragraph — but not always.
Read the last chapter (or paragraph in a shorter work). If there is an executive summary, read it.
Read any other information on the cover or dust jacket. |
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