| Instead of trying to buy their way out of the problem with ads, MLB should focus on creating the most amazing during—the—game experiences they can for these millions of fans. Think "what would make a 10 year old talk about this game for the rest of his life?" and then do it! Then, ask the same question about 20, 30, 40, 50, 60, 70 and 80 year olds—and deliver on those dreams also! Humanize the players—make them accessible, having every one give at least 10 autographs per game. Put magic back into the experience of a live major league baseball game.
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